Sunday, April 19, 2020

David Tlale Autumn/Winter 2020/21 Classica Icons Collection

Soweto, South Africa
I rarely feature fashion on my blog and to write up this
blogpost well it is one of those taking a leap of faith typa thing.
I mean the only two things I have in common with the David Tlale brand is the love for the color black and taking major leaps of faith like the The House of David Tlale did  Monday, April 13, when  they launched a new sustainability-friendly and 
Covid-19 compliant Autumn/Winter “Fashion Trend” launch with an entirely digital agenda of content, including a fashion showcase and brand collaborations.

For the first time the fashion maestro that is David Tlale worked in partnership 
with Boschendal Wines and Avon South Africa to digitally showcase his latest Autumn/Winter 2020/21 Collection titled, 

The show streamed LIVE on the 13th of April on the site and also on Avon South Africa YouTube Page (LINK HERE)

Although the show went live at 19:15 it was pre-recorded the fashion show also had a great
call-to-action for the local Clothing and Textile Industry and the fashion community at large to help amplify and bring awareness to 
business sustainability in South Africa, and encourage adherence to the set
 ‘National Lockdown’ regulations. 

With the status of the current global health pandemic creating uncertainty around the world,
staying at home has become essential to ensuring the health and safety of
 the vulnerable in our nation.

The fashion industry, like many sectors of the economy, has taken a knock following the outbreak 
of the 2019 Novel Coronavirus. This exhibition showcases the resilience 
we have as a nation and gives us 
the opportunity to market our rich heritage and culture. 

This collection, which bears David’s signature audacious interpretation of print and design, will ensure that our customers can maintain sartorial elegance during the coming season and enhance the
 earning potential for thousands of our Representatives, who are the lifeblood of our business,” says 
Mafahle Mareletse, Managing Director for Avon Turkey, Middle East and Africa

I am proud of the South Africans who have committed to the lockdown regulations and through this showcase,we hope to provide our audience with a diversion from the daily stigma of negativity surrounding our lives. We hope that this collection will motivate everyone to have a positive outlook on life,be inspired and to know that “this too shall pass,” says Tlale.

Tlale also states that the “Classica Icons” Collection - created before the global Covid-19 epidemic - draws a lot of inspiration from his classic design ethos which has helped shape the 
brand’s luxury and bold appeal.

Congratulations on your stunning collection David Tlale



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